I’ve been meaning to update the blog for awhile now but the past couple months have been a bit hectic to me because of my wedding and other exciting events. I know it’s an excuse but I have to blame someone and since we don’t have a secretary yet…I’ll blame time.
Anyway, after the logo was finalized we immediatly went into some concepts for our business cards. Cayce and I both knew from the very beginning that no matter what it cost was we were going to go the letterpress route. It just so happened that same week Dan at Vahalla Studios walked into my girlfriends digital print shop looking to get some large format printing done. After looking at their work and quality of prints we wanted to work with them.
I will be the first to admit that I didn’t know very much about letterpress printing(mostly nothing) when we first met with Dan so we asked as many questions as we could and got a quick tour of the studio. He gave us his opinions on what would be the best direction to take with the design we were working on and off to finalizing the design we went.
The beginning concepts followed the branding ideas we started out with the logo. Simple.Black.White. Here are few beginning ideas.
After talking it over a bit we decided to go in the all caps direction and stick with the typeface all the way through the design. We printed the cards on a 60pt blotter paper and the wood grain was printed using a blind deboss and the ink was at a 90% grey. The cards came out great and below you’ll see the final product.
PS - These cards were featured on a few online galleries which you can view here.
- 3 Notes
A few months ago we were asked to put together a “Roll-In” or “Bumper” for a company called Caravan Ingredients. The details behind the project is that they were going to feature several online videos every couple of weeks or so and they needed some sort of intro before the videos played. We both have dabbled in video and Flash work before but nothing brag about so this was going to be a challenge. We had our initial briefing with the client and they weren’t exactly sure what they wanted but gave us enough to get started. The ideas was simple…show the process of how their products/services get to the consumers home.
We worked on couple storyboards and pitched the idea to Caravan and with a few adjustments we were on our way. Now the only problem was how were we going to animate this S.O.B.?
We recently befriended a great little company called Mammoth Media that worked out of a lake house outside of the city. We met with Austin, Trevor and Justin and showed them the storyboard, gave them our ideas and let them loose. Since we had all the artwork and flow determined all Mammoth had to do was make it work. They added a few things that really set it off and we couldn’t have been happier.
The client loved it and basically had no changes. Our first project off the boards and on to the next one.